Our Focus

Red Diamond Land & Cattle was founded in 2015 and continues today as a Bragg family–owned and operated ranch. What began as a passion for raising high-quality cattle has grown into a focused program built on integrity, hard work, and the belief that good genetics should perform where it matters most—out in the real world.

From day one, our mission has been clear: produce cattle that last. We emphasize traits that drive productivity on the ranch—maternal strength, structural soundness, strong feet, fertility, and disposition. Looks are never the priority, but they’re never missing either.

Our herd is built around Red Angus genetics with strategic Black Angus influence. The result is cattle that are hardy, easy keeping, efficient, and adaptable, while still carrying the feminine, eye-catching presence we believe a great cow should have. We take pride in producing cattle that work for ranch families, commercial operators, and the beef industry alike.

As we continue to grow, one thing remains constant: our commitment to raising cattle we’re proud to stand behind—and that our customers can build programs around for years to come.